![Co-branding for AFOLs: LEGO × [Adidas/Levi's/IKEA] - BRICK ARCHITECT](https://brickarchitect.com/wp-content/uploads/2020/09/LEGO-adidas-ZX8000_4-620x466.jpg "Co-branding for AFOLs: LEGO × [Adidas/Levi's/IKEA] - BRICK ARCHITECT")
Co-branding for AFOLs: LEGO × [Adidas/Levi's/IKEA] - BRICK ARCHITECT
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The Dangers of Co-Branding: Lego to End Partnership with Shell
![Co-branding for AFOLs: LEGO × [Adidas/Levi's/IKEA] - BRICK ARCHITECT](https://brickarchitect.com/wp-content/uploads/2020/09/lego-x-levis-1200x400.jpg "Co-branding for AFOLs: LEGO × [Adidas/Levi's/IKEA] - BRICK ARCHITECT")
Co-branding for AFOLs: LEGO × [Adidas/Levi's/IKEA] - BRICK ARCHITECT
Which co-branding partnerships have impressed you of late? | Marketing Management Blog T1 2015
LEGO: The Marketing Strategy Behind the Toy Industry Titan - ContactPigeon | Blog
Brand Identity & Experience
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Why Lego became the Apple of toys and why I filled my ceiling with untouched Lego sets - The Dualarity
Airbnb partners with LEGO for brick-tacular competition - Because
